For many people, Sainsbury’s commercials mark the official start of the winter holidays and particularly Christmas. And thinking of their great work over the last years, it’s easy to understand why. Every year, Sainsbury’s release a festive-themed advert that has the potential of going viral and spread across social media like a wildfire.
This time, the adorable ad features the children’s classic character Mog. However, its cuteness was a hit among people of all ages, not just children. After all, who can resist Mog’s eyes and all the heartwarming adventures the goofy cat gets to experience in the viral video? The story behind the ad makes sure to win you over and remind you what Christmas should be all about.
Narrated by Emma Thompson, the three minutes commercial seems like an endless chain of unfortunate events which almost ruin Christmas for the Thomas family. Of course, the main character is the restless Mog who’s turning the house upside down, involuntary though. However, the unfortunate kitten is determined to turn things around and finally manages to save the day. At the end of the day, what’s a Christmas ad without a happy ending, right?
“I have enjoyed illustrating Mog again after so many years,” Judith Kerr, the ad’s writer said. ” I am thrilled that this special Christmas story will help raise funds for Save the Children and the important work they do for children’s literacy.”
This ad is one of those videos, you always come back to each year to watch around Christmas time. If you need something to put you in the holiday spirit right away, make sure to watch this commercial until the end. You won’t regret it!