Pete Wicks has found himself at the center of a powerful public reaction after the success of his animal focused television series For Dogs’ Sake. As the second season airs, viewers have increasingly drawn comparisons between Wicks and the late Paul O’Grady, whose work in animal welfare left a lasting mark on British television.
The conversation reached a new level when Wicks addressed the comparisons directly, saying: “Paul O’Grady was one of a kind… I could NEVER fill his shoes.” The quote quickly spread across social media, resonating with fans who see echoes of O’Grady’s compassion in Wicks’ approach.
From Reality TV to Purpose Driven Storytelling
Wicks first became a familiar face through The Only Way Is Essex, where he gained attention for his candid personality. Over the years, his career evolved beyond reality television, moving into podcasting, charity work, and more reflective projects.
For Dogs’ Sake, produced in partnership with Battersea Dogs & Cats Home, follows the daily realities of rescue life. The series documents intake assessments, rehabilitation, and adoption journeys, while allowing viewers to see Wicks engaging closely with both staff and animals. His on screen presence is unpolished and emotional, something many feel mirrors O’Grady’s authentic style.
Why the Comparisons Began
For more than a decade, Paul O’Grady was closely associated with Battersea through his long running series For the Love of Dogs. Airing from 2012 until his death in 2023, the show introduced millions to rescue stories filled with honesty, humor, and empathy.
O’Grady’s ability to balance wit with genuine care made him a trusted voice in animal advocacy. His passing left a noticeable gap, and for many viewers, For Dogs’ Sake feels like a continuation of that emotional legacy, even if the tone and presenter are different.
“I Could Never Fill Those Shoes”
Wicks addressed the subject openly during an appearance on We Need to Talk, hosted by Paul Carrick Brunson. Reflecting on the comparisons, he stated:
“Paul was one of a kind… his humor, his heart for these creatures, it was unmatched.”
He followed by emphasizing that his goal is not replacement, but respect, explaining that he simply wants to tell stories that matter.
The conversation also touched on Wicks’ personal experiences, including the loss of his father and his advocacy for mental health through his podcast Staying Relevant. These experiences, he noted, shaped the empathy he brings to the series.
Public Reaction and Real World Impact
Audience response has been overwhelmingly positive. Clips of Wicks comforting anxious dogs or celebrating adoptions have circulated widely, with hashtags linking him to O’Grady trending across platforms. Many longtime fans of O’Grady have praised Wicks for honoring the spirit of animal advocacy without attempting imitation.
The impact has extended beyond television. Battersea has reported a noticeable increase in adoptions since the show’s launch, highlighting how emotional storytelling can translate into real action. Animal welfare organizations across the UK have pointed to programs like For Dogs’ Sake as examples of how media can drive awareness and change.
Respecting a Legacy While Building His Own
Not all reactions have been unanimous. Some longtime admirers of O’Grady have cautioned against merging the two figures too closely, noting that each brings a distinct voice and background. Wicks has consistently responded with humility, reiterating that his aim is not to step into anyone’s role.
That approach has earned him further respect, including supportive comments from fellow presenters and animal advocates. Even those closely associated with O’Grady’s legacy have framed Wicks’ work as evolution rather than replacement.
More Than Television
Outside the series, Wicks has expanded his involvement in animal welfare through charity partnerships, merchandise supporting rescue work, and public discussions about the emotional benefits of pets. He has also shared his own bond with his rescue dog, Peggy, often describing how animals provide grounding and loyalty during difficult times.
These moments of vulnerability have helped him connect with audiences who may not have previously engaged with rescue stories.
Carrying the Message Forward
As For Dogs’ Sake continues to grow, Wicks has hinted at future projects, including expanded episodes and written reflections on his experiences with rescue animals. While comparisons to Paul O’Grady are unlikely to fade, Wicks appears comfortable with the distinction.
Rather than attempting to replace a beloved figure, he is carrying forward a message that transcends any one presenter. Compassion, responsibility, and care for vulnerable animals.
In that sense, the comparison is less about filling shoes and more about following a path that was opened with heart.
